See me, hear me and walk with me – that’s what many websites try to achieve; in other words, connect people by creating some kind of online sensory experience. The people factor is a two-edged sword: on the one hand demographics are often unreliable and wildly variable, on the other hand, the Internet’s particular appeal is that it allows people to break physical, geographical and even time barriers to access information. For the individual, it is a mostly win-win situation. Continue reading →