In the previous post I discussed Ūgh and Bõögâr, the creations of Berlin-based Icelandic artist Egill Sæbjörnsson. The two trolls are huge, ugly, temperamental, artistic, and very fond of Egill, coffee, and eating tourists. They are also smelly. At 36 metres tall, they need a lot of deodorant and perfume. In the interests of cleaning up the trolls before they stink out all the tourists whom they haven’t eaten at the Venice Biennale 2017, the trolls are getting their own perfume called Noise.
The trolls will be collaborating with innovative perfume maker Geza Schön, creator of the perfume Molecules 01, so the process is expected to be interesting (not in the Chinese curse way). Schön (which means, in German, “beautiful”), of the perfume house Escentric (no typo), is a rebel of the perfume world. His most famous perfume, Escentric Molecule 01, which contains the laboratory-created aroma-molecule Iso E Super, has revolutionized the world of perfume.
“Iso E Super is a molecule that hovers close to the skin to create an indefinable aura round the wearer.It is characterised by a hyper-modern cedarwood note with a velvety sensation. Perfumer Geza Schön explains its allure: ‘Iso E Super is one of those skin-sexy scents that makes you want to nestle into it. It’s comforting, cocooning.’”
Makes me feel like instantly ordering a bottle! Ūgh and Bõögâr are working on the perfume with Schön – but since they are not wealthy trolls they have successfully crowdfunded the production of Noise. If you wear the troll perfume, Ūgh and Bõögâr are less likely to smell you because the perfume will also contain essence of troll – and you are a lot less likely to smell them.
On a more serious note: if you consider that many books are given a longer life with merchandising and spin-offs (think Harry Potter), this is an ingenious way to turn an art project into something that touches every aspect of life and will keep it going long after the Biennale. Now, all Sæbjörnsson has to do is to turn the story of his creations, Ūgh and Bõögâr into a proper book – then he’s got all the media covered.